Togo’s Sandwiches hasn’t opted out of the discount wars. To compete against Subway’s $5 foot-longs and Quiznos’ $4 Toasty Torpedoes, Togo’s developed its own value-focused deals, such as $3.99 daily specials on 6-inch subs. But that doesn’t mean the 242-unit chain was prepared to cut the price on its signature Hot Pastrami sandwich. Instead, it bucked the how-low-can-you-go trend and launched the “Togo’s Pastrami Guarantee,” announcing Sept. 23 on in-store materials and through the ...
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Contact: Desiree Torres Desiree.Torres@penton.com