What should be any restaurant ownersâ€™ nightmare turned into a surprise marketing strategy for Chopâ€™t founders Tony Shure and Colin McCabe. On the very first day they opened their specialty salad restaurant in Manhattan in January 2001, the computers went down. Instead of shutting the doors, they decided to give away the food for free.â€œThen people went back to their offices and said, â€˜Thereâ€™s this new salad place on 17th Street, and theyâ€™re giving away food for free.â€™ And we had a line down ...
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Contact: Desiree Torres Desiree.Torres@penton.com