What should be any restaurant ownersâ€™ nightmare turned into a surprise marketing strategy for Chopâ€™t founders Tony Shure and Colin McCabe. On the very first day they opened their specialty salad restaurant in Manhattan in January 2001, the computers went down. Instead of shutting the doors, they decided to give away the food for free.â€œThen people went back to their offices and said, â€˜Thereâ€™s this new salad place on 17th Street, and theyâ€™re giving away food for free.â€™ And we had a line down ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?