Operators merge loyalty clubs and social media to gain efficiencies
As restaurant marketers organize their departments to house the non-broadcast functions of social-media, local-store and digital communications under one roof, they are finding efficiencies and cost savings by consolidating as many of those marketing tools as possible into single platforms. Chains are discovering that these platforms not only help to reduce their marketing budgets, but they also give them new ways to track, target and broadcast promotions to a finely tuned subset of ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?