Operators merge loyalty clubs and social media to gain efficiencies
As restaurant marketers organize their departments to house the non-broadcast functions of social-media, local-store and digital communications under one roof, they are finding efficiencies and cost savings by consolidating as many of those marketing tools as possible into single platforms. Chains are discovering that these platforms not only help to reduce their marketing budgets, but they also give them new ways to track, target and broadcast promotions to a finely tuned subset of ...
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