Service is our invisible product. It makes a good meal taste better and customers come back. But unlike the other products we offer, it can’t be discounted or featured only as a limited-time offer. On the other hand, it can be super-sized, delivered and given away. So if it’s so important, what are the primary obstacles to executing great service? Here are the 10 big ones along with strategies to overcome them.1) FEAR. Nervousness, uncertainty and discomfort do not enhance service or build ...

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