Firehouse Subs executives have been on the road for the past seven months to meet and treat hourly employees at a series of “Crew Rallies” in its major markets. The 442-unit Jacksonville, Fla.-based sandwich chain has conducted 30 rallies in 22 markets so far, hosting a total of 2,415 crew members in an effort to boost brand engagement and help them better understand the company’s mission. Some of the two-hour rallies have included cash prizes for trivia games on portion ...

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