A mid the deepest economic slowdown since the Great Depression, restaurant franchisors are enhancing or developing programs to broaden their franchisee bases as a means to grow business. Franchisors as diverse as KFC, Pizza Hut, Domino’s Pizza and Little Caesars Pizza all aim programs at minorities, women and veterans. Domino’s, for example, offers veterans a $20,000 discount off the franchise fee. “Besides growing same-store sales, franchisee recruitment is the ...
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Contact: Desiree Torres Desiree.Torres@penton.com