Forrester Research Inc. vice president and principal analyst Nigel Fenwick thinks social media technologies will create a new societal and business paradigm despite concerns in the executive suite over corporate intellectual property and employee productivity. While marketing and branding executives have eagerly embraced the use of social media platforms like Facebook and Twitter, the current tide of opinion among many c-level decision makers, including chief information officers, is that of ...
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Contact: Desiree Torres Desiree.Torres@penton.com