CARROLLTON Texas T.G.I. Friday’s is launching a new customer-loyalty program with the introduction of its “Give Me More Stripes” benefits. With such perks as a pass to jump the waiting line for tables, the new program is more about “customer recognition” than Friday's previous direct loyalty program was, said officials for the 1,000-unit casual-dining chain.“The spirit of the program is more than just dollars off,” said Andrew Jordan, senior vice president of marketing. “It’s about ...
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Contact: Desiree Torres Desiree.Torres@penton.com