LOUISVILLE Ky. Nearly every marketing program is expensive—unless you get your customers to pay for it. Napa River Grill here did just that prior to moving from a nearly 40-year old building to a custom-built facility in June. Seeking to position their California-themed, fine-dining spot as the town’s top table, co-owners J.D. Rothberg and Simon Fields created the Vineyard Club.The strategy was simple: 24 members pony up $25,000 apiece to receive $33,000 in food and beverage credits. ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?