Some people may find it rude to see restaurant customers’ heads buried in their smart phones or MP3 players as everyone finishes a meal. But Not Your Average Joe’s chief executive Steve Silverstein loves when that happens. In each of his 15-unit chain’s casual-dining restaurants, guests are given the opportunity to complete a mobile survey on an iPod touch, and the convenience and cool factor get hundreds of people to fill out the questionnaire — without any costly ...
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