“Will it matter?” How often has this question been asked, or better yet, how often have you asked it yourself? “If I do this, what difference will it make?” In today’s foodservice industry, this question is often asked when considering whether or not to make a charitable donation—especially for those activities that support the development of our industry. You think, “My restaurant is doing just fine. We have customers coming through the doors. We have employees at every position. We’re ...

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