LAS VEGAS Viva McDonald’s, a new 184-seat Nevada market flagship McDonald’s restaurant on Las Vegas Boulevard, or "the Strip," opened Thursday with high-tech touches for consumers and advanced cooking and holding systems. Consumers entering from Las Vegas Boulevard will be greeted by an oversized, neon-lit marquee with video playback capabilities and four jumbo display screens on the exterior of the entrance. Inside, a chain official said, is a 12-screen “media ring” and three other ...
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Contact: Desiree Torres Desiree.Torres@penton.com