Papa John’s domestic marketing has helped drive positive results in the first quarter, as a Super Bowl tie-in not only drove traffic during the big game but also advertised its Papa Rewards online loyalty program and increased enrollment, executives said during an earnings call with investors and analysts. Chief marketing officer Andrew Varga said online sales now account for more than 35 percent of Papa John’s orders. Additionally, as they have done in previous calls, Papa ...
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Contact: Desiree Torres Desiree.Torres@penton.com