GREENWOOD VILLAGE Colo. Having successfully driven guest traffic earlier this quarter by testing local TV ads highlighting price discounts, Red Robin Gourmet Burgers Inc. said Monday it would further embrace that strategy for its spring 2010 limited-time-offer promotion.An expanded TV marketing program reflects the continuation of a turnaround of sorts at Red Robin, which had dropped TV advertising completely during the first half of this year because of disappointing results from a run of ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com