New research by Cornell and Rice universities suggests that smaller discounts may work as well as deep ones for attracting new restaurant users through “daily” or “group deal” Internet sites, such as Groupon and LivingSocial. “There is a theory that consumers must be offered ‘deep’ discounts — 50 percent or more — to be interested in daily deals,” Utpal M. Dholakia of Rice, who conducted the research and issued associated reports ...
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