Wendy’s first-quarter sales results demonstrated how critical it is for restaurant operators to reach value-conscious consumers — even if it means intentionally creating a marketing imbalance weighted toward low-margin menu items and value menus. The Dublin, Ohio-based chain said it drove its highest level of chicken sandwich sales in nine years by actively promoting its Flatbread Grilled Chicken Sandwich limited-time offerings, even as fewer customers ordered from its Right ...
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Contact: Desiree Torres Desiree.Torres@penton.com