NASHVILLE Tenn. Shoneyâ€™s Restaurants has named MATCH Inc. of Atlanta as its agency of record, replacing Cliff Freeman and Partners of New York. Billings were not disclosed, but Dan Dahlen, chief marketing officer of franchisor Shoneyâ€™s Restaurants Inc. here, has previously said the 283-unit family restaurant chain spends about $20 million a year on advertising.MATCHâ€™s duties include developing a national ad campaign supported by traditional and online initiatives to help reposition ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!