It's time to wake up and smell the half-caf cappuccino. Restaurateurs and marketers alike have focused on aging baby boomers as a principal source of income since that group began to come of age in the 1960s as the largest-ever class of consumers.But according to demographers, the so-called millennials — a group whose members were teething when MTV was in its infancy — are more than just the wave of the future, they're an ocean unto themselves.By at least some assessments of the ...
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Contact: Desiree Torres Desiree.Torres@penton.com