Despite the restaurant industry’s highly competitive nature, operators who exploit developments on the frontiers of technology, advertising and promotions are able to bring in more than their share of new customers. Whether they are testing the waters of text messaging to cell phones and PDAs or taking advantage of online opportunities such as YouTube and MySpace or courting the favor of restaurant review forums online, foodservice marketers are tapping technology to make a ...
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Contact: Desiree Torres Desiree.Torres@penton.com