SEATTLE Starbucks Corp. next week will lower pricing on some items in some markets to better convey the brand’s value message at a time when the coffeehouse chain has struggled against slowed sales and competitor forays into specialty coffee. While prices will drop on some popular items, prices also will increase on others, the company said. Howard Schultz, Starbucks chairman, chief executive and president, said Wednesday the pricing changes will ...
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Contact: Desiree Torres Desiree.Torres@penton.com