Jack Li, cofounder and executive chairman of food and beverage market intelligence firm Datassential, has been named a keynoter for Nation’s Restaurant News’ upcoming CREATE Experience.
Li’s presentation, “The State of the Eater,” will kick off CREATE’s second day and tap into custom research conducted exclusively for the event. The session, which is sponsored by La Brea Bakery, will cover the latest insights on consumer preferences, emerging trends, and key drivers that will shape the future of foodservice.
“Jack Li is among the foremost experts on food and beverage trends, and his dynamic and engaging presentation style is sure to educate and entertain CREATE attendees,” said Sam Oches, editor-in-chief of Nation’s Restaurant News. “We’re thrilled to have Jack be a part of our speaker lineup, which has something for everyone in the restaurant industry.”
The CREATE Experience is Oct. 1-3 at the Margaritaville Resort in Palm Springs, Calif. Designed for growth-minded restaurant operators, the CREATE Experience is the industry’s premier destination for in-depth education and valuable connections — all in a relaxed yet engaging atmosphere.
Li joins a powerhouse speaker lineup that also includes actor Danny Trejo, who’s starred in dozens of movies and now owns multiple restaurant concepts; Sean Tresvant, Taco Bell’s chief brand and strategy officer and CEO-in-waiting; Jason McGowan, cofounder and CEO of Crumbl Cookies; Lauren Bailey, cofounder and CEO of Upward Projects; Nathaniel Ru, cofounder and chief brand officer of Sweetgreen; Tim McEnery, founder and CEO of Cooper’s Hawk Winery & Restaurants; Stacy Peterson, CEO of Jeni’s Splendid Ice Creams; Steph So, head of digital experience for Shake Shack; and many others.
The CREATE Experience is free to employees of restaurant companies. For more details and to register, click here.