Cracker Barrel Old Country Store Inc. said this week it is seeing positive response to its new Wholesome Fixin’s menu, for which it shifted marketing dollars into its Nov. 1-ended first quarter and promoted in a brand-building initiative. The Lebanon, Tenn.-based company, which in late August added 10 health-oriented offerings across its breakfast, lunch and dinner dayparts, moved full-year marketing dollars into the first quarter to ramp up promotion of the new Wholesome Fixin’s ...
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Contact: Desiree Torres Desiree.Torres@penton.com