When Taco Bell debuted its line of Doritos-flavored taco shells in 2012, the move was hailed as a feat of co-branding genius. It began with insane social media buzz generated by early tests, with consumers wondering if the product was some mythical drunken-inspired fantasy. Less than two years later, Taco Bell has sold almost half a billion of the tacos, now available in two Doritos flavors, with more flavors expected. Meanwhile, the 6,000-unit quick-service chain is on a trajectory to ...
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Contact: Desiree Torres Desiree.Torres@penton.com