Taco Bell unveiled the next Doritos Locos Tacos flavor Sunday, this time with a twist on what’s inside the shell.

Beginning May 1 and available for a limited time, the Irvine, Calif.-based chain’s menu will include the new Spicy Chicken Cool Ranch Doritos Locos Tacos.

The chain unveiled the flavor with a social media campaign that included a first-ever “snap-by-snap” live film on Snapchat Stories, a romantic comedy created for Taco Bell by director Jason Zada. Snaps began Sunday morning and led up to the reveal during the MTV Movie Awards, which aired at 9 p.m. EDT.

Cool Ranch was the second shell flavor that originally debuted in the Doritos Locos Tacos line a year ago. It followed the initial launch of Nacho Cheese Doritos Locos Tacos in 2012, which quickly became the chain’s most successful product launch in its history.

The company noticed that fans were customizing their Doritos Locos Tacos with chicken rather than the traditional ground beef. So the Food Innovation Team, or FIT, decided to find a combination of flavors that worked together in a new way, officials said.

Like the other flavors, the new Spicy Chicken Cool Ranch taco will be priced at a recommended $1.59, or $1.89 for the Supreme version.

Contact Lisa Jennings at lisa.jennings@penton.com.
Follow her on Twitter: @livetodineout