Keeping 'less is more' menu strategy in 2014
(Continued from page 1) Officials noted that Burger King’s domestic same-store sales improved sequentially every quarter in 2013, finishing at a 0.9-percent decrease for the year after rising 0.2 percent during the Dec. 31-ended fourth quarter. “However,” Macedo said, “comparable-sales growth during the fourth quarter was negatively impacted by stronger competitive pressure and severe winter weather across the U.S. in late November and throughout December. Although ...
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Contact: Desiree Torres Desiree.Torres@penton.com