Restaurants plan significant expansion in underpenetrated CIS markets
Twenty-two years after McDonald’s became the first U.S. restaurant brand to open its doors in Russia, foodservice executives say the country remains a canvas nearly as blank as northern Siberia and still rife with development opportunity. Explosive wealth — concentrated mostly in the major cities of Moscow and St. Petersburg and largely dependent on commodity prices — has led to higher per-capita incomes than in Brazil and China and a growing middle class receptive to ...
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