A major shift in China’s economy should benefit KFC, McDonald’s, Starbucks and other foodservice brands beginning to regain their momentum in that country, according to a new report from Bernstein Research. Western companies — including Yum! Brands Inc., McDonald’s Corp. and Starbucks Corp. — did not have an easy time in China in 2013, as the country’s once-skyrocketing economic growth continued to slow to a plateau in the high-single-digit-percent range. ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres Desiree.Torres@penton.com 

Already registered? here.