McDonald's has scale to grow outside Tier 1 cities such as Shanghai.
A major shift in China’s economy should benefit KFC, McDonald’s, Starbucks and other foodservice brands beginning to regain their momentum in that country, according to a new report from Bernstein Research. Western companies — including Yum! Brands Inc., McDonald’s Corp. and Starbucks Corp. — did not have an easy time in China in 2013, as the country’s once-skyrocketing economic growth continued to slow to a plateau in the high-single-digit-percent range. ...
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Contact: Desiree Torres Desiree.Torres@penton.com