That blinding light isn’t a reflection of the sun; it’s the collective smile power of happy pizza makers, who started 2013 with good news. According to retail-grocery researcher IBISWorld, the supermarket frozen-pizza category has seen revenues fall nearly 9 percent over the past two years as consumers, seeking freshness, authenticity and perhaps a little adventure, abandoned freezer cases and returned to pizza parlors. Operators have welcomed them with a plethora of ...

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