Too much of a good thing can be bad, especially for restaurants trying to walk that fine line between driving traffic with lower prices and maintaining a profitable average check. Recently, a handful of restaurant chains — Wendy’s, Red Robin Gourmet Burgers and McDonald’s among them — are re-examining seemingly successful menu and marketing efforts after promotions aimed at driving incremental traffic caused customers to simply trade down. While ...
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Contact: Desiree Torres Desiree.Torres@penton.com