A&W Restaurants has introduced its new Mini Polar Swirls menu item through a series of six-second videos released solely on the new Vine social media application. In each of the videos, the brand's Rooty the Great Root Bear mascot performs a magic trick involving the new, smaller version of the chain’s popular Polar Swirl offering. RELATED • How restaurants can use Twitter's Vine app • Digital marketing can help increase consumer spending • ...

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