Chief executive George Michel says the chain will look to expand in new ways after turnaround efforts take hold
After reworking its brand over the past two years, Boston Market is ready to grow in some new ways. The 476-unit fast-casual chain completed last year a turnaround effort dubbed “America’s Kitchen Table” that included a menu and service revamp, as well as a shift to real plates and silverware, and other enhancements to the guest experience. As a result, this month Boston Market realized 21 consecutive months of same-store sales increases. More changes are coming this ...
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Contact: Desiree Torres Desiree.Torres@penton.com