American Dairy Queen, parent to more than 6,000 quick-service restaurants in the United States, Canada and 18 other foreign markets, has ended its 15-year relationship with advertising agency Grey New York and will conduct an agency review. “The QSR category is highly competitive and is at a crossroads,” vice president of marketing Barry Westrum said in a statement Monday. “We had a great 15-year partnership with Grey New York as our advertising agency of record. ...
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Contact: Desiree Torres Desiree.Torres@penton.com