After another disappointing quarter for IHOP, parent company DineEquity Inc. said Tuesday it will focus efforts on a four-pillar revitalization plan to restore the family-dining brand’s performance. Julia Stewart, Glendale, Calif.-based DineEquity’s chair and chief executive, said the company has successfully revitalized the Applebee’s brand after acquiring the chain in 2007, and they can do it again, this time for IHOP, despite an economic environment for consumers ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres 

Already registered? here.