Chris Tomasso, chief marketing officer at First Watch.
From a unit-growth standpoint, full-service breakfast-and-lunch concept First Watch has been on a tear. First Watch Restaurants Inc. opened 10 locations in 2011 and 10 more in 2012. The 30-year-old company plans to open 20 more locations in 2013, and aims to have 300 or more restaurants by 2017, according to Chris Tomasso, chief marketing officer. The Bradenton, Fla.-based company currently has 105 units. “We’ve been on a pretty aggressive growth plan for about three or ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!