Chris Tomasso, chief marketing officer at First Watch.
From a unit-growth standpoint, full-service breakfast-and-lunch concept First Watch has been on a tear. First Watch Restaurants Inc. opened 10 locations in 2011 and 10 more in 2012. The 30-year-old company plans to open 20 more locations in 2013, and aims to have 300 or more restaurants by 2017, according to Chris Tomasso, chief marketing officer. The Bradenton, Fla.-based company currently has 105 units. “We’ve been on a pretty aggressive growth plan for about three or ...
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