Sister quick-service chains Carl’s Jr. and Hardee’s will roll out a new Jim Beam Bourbon Burger this week along with a new ad campaign featuring model Heidi Klum. With the tagline, “A mature burger for mature tastes,” the new burger features a charbroiled beef patty topped with a sauce flavored with Jim Beam bourbon, along with crispy onion straws, two strips of bacon, pepper Jack cheese, lettuce and tomato. Priced at a recommended $3.59 — or $6.09 at ...
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Contact: Desiree Torres Desiree.Torres@penton.com