When smoothies began appearing on menus at McDonald’s, Burger King and Starbucks, Jamba Juice began working to differentiate its brand. Smoothies have gotten a bad reputation lately for being high in sugar and not always made with fruit. James White, chief executive of Jamba Juice parent Jamba Inc., has been working on the 750-unit smoothie chain’s menu over the past two years to position the brand as a more healthful alternative. RELATED • Jamba 1Q same-store ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!