When smoothies began appearing on menus at McDonald’s, Burger King and Starbucks, Jamba Juice began working to differentiate its brand. Smoothies have gotten a bad reputation lately for being high in sugar and not always made with fruit. James White, chief executive of Jamba Juice parent Jamba Inc., has been working on the 750-unit smoothie chain’s menu over the past two years to position the brand as a more healthful alternative. RELATED • Jamba 1Q same-store ...
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