LongHorn Steakhouse debuted a new menu and advertising campaign Monday, both of which focus on what makes LongHorn different from other steakhouses and casual-dining brands. RELATED • Darden outlines new menu, marketing moves • Darden to focus on menu revamp, pricing as major brands see sales softness • More restaurant industry marketing news “We saw the need to differentiate ourselves,” said John Fadool, executive vice president of marketing ...
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Contact: Desiree Torres Desiree.Torres@penton.com