(Continued from page 1) As part of Pizza Factory’s ramped up focus on increasing guest numbers and traffic, in December each of the chain’s restaurants sent out 1,000 direct mail postcards with such offers as get a large one-topping pizza for $7.99 or 20-percent off the check, Riva said. That “very successful” direct-mail effort bumped traffic from 3 percent to 10 percent, depending on the location, she added. In the past, Riva said, the chain’s ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.