The frozen treat chain’s new Honey Badger flavor is based on the popular Internet video
Red Mango has tapped into an Internet viral sensation, the feisty pseudo-documentary honey badger YouTube video, and turned it into its first, social-only flavor. RELATED • Red Mango to open unit in supermarket • Red Mango makes push into Mexico • More restaurant industry marketing news Red Mango is promoting the “Honey Badger” flavor through social media marketing only, using the platforms of Facebook, Twitter, Pinterest and Instagram. In-store merchandising is ...
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Contact: Desiree Torres Desiree.Torres@penton.com