Competitive advertising is back, with three major restaurant chains having recently debuted campaigns using direct or thinly veiled comparisons between their own brand offerings and those of rivals. New commercials from Taco Bell, Arby’s and Domino’s take on competitive brands Chipotle, Subway and Pizza Hut, respectively, during a time when economic trends continue to suppress consumer spending and when customer traffic growth, not necessarily new-unit growth, is the key to ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.