Competitive advertising is back, with three major restaurant chains having recently debuted campaigns using direct or thinly veiled comparisons between their own brand offerings and those of rivals. New commercials from Taco Bell, Arby’s and Domino’s take on competitive brands Chipotle, Subway and Pizza Hut, respectively, during a time when economic trends continue to suppress consumer spending and when customer traffic growth, not necessarily new-unit growth, is the key to ...

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