What is in this article?:
- Restaurants expect strong Motherâ€™s Day
- Attracting moms with gift cards, value
The National Restaurant Association projects about 80 million American adults will dine at restaurants this Mother's Day despite a bumpy economy.
Attracting moms with gift cards, value
Taylors, S.C.-based Fatz said Mother’s Day is typically the top sales day of the year at its 48 locations across the Southeast. The casual-dining chain expects sales to top last year, despite concerns about economic headwinds, said Fatz vice president of marketing Stephen Loftis.
“There were conversations [about the economy], but we tried to put a few things in place to hedge our bets,” he said.
For example, Fatz is offering Mother’s Day Bucks for $5 off a purchase of $15 or more on a return visit through June 2.
Last year the chain gave customers a sealed envelope with a scratch-off card offering discounts, he said. But this year’s promotion offered guests more visibility into the discount. “It’s a little extra incentive,” he said, noting that most customers dine in, though the chain also expects its takeout business to be brisk.
Mother’s Day also tends to be a big day for gift card sales, and many chains feature gift cards in promotions.
Fleming’s Prime Steakhouse & Wine Bar is offering a three-course brunch for $36.95 and giving all moms a $25 gift card toward a future visit.
For Redding, Calif.-based Black Bear Diner, Christmas Day tends to top Mother’s Day. But co-founder Bruce Dean said the challenging economy could benefit 58-unit Black Bear’s Mother’s Day sales this year. “Mother’s Day is to get mom out of the kitchen. We’re a concept that’s known for providing a pretty great value, with large portions of good food at a reasonable price,” Dean said. “People still want to take Mom out and Mom does not want to cook.”
This year it is offering a free entrée up to $10 with a drink purchase on Sunday at the chain’s 355 U.S. units.
“The free entrée deal is just one way for Hooters to show its appreciation for hard-working moms and to provide a relaxed atmosphere to enjoy a delicious meal with the family,” Hooters’ chief marketing officer Dave Henninger said in a statement.
Still, Hooters’ top sales day is likely to remain Super Bowl Sunday.