Smashburger is teaming up with craft breweries in each of its markets with five or more restaurants to suggest beer and burger pairings on its menu and menu boards. Chief concept officer Tom Ryan said, “The innovation, the vision, and I think just the delicate nature of distinguishing yourself among what has always been a pretty standard brand — beer — is a great match for what we feel like we’re doing with Smashburger, which is to innovate the ...
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Contact: Desiree Torres Desiree.Torres@penton.com