Smashburger has partnered with a former Yum! Brands Inc. executive for its initial push into Latin America, the company said Thursday. The Denver-based fast-casual burger chain signed a master franchise agreement with international franchising veteran Richard Eisenberg, whose company, QSR International, committed to opening 18 Smashburger restaurants in Central and South America and the Caribbean. Eisenberg, a former general manager and executive director of Yum’s Central ...
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Contact: Desiree Torres Desiree.Torres@penton.com