Sonic Corp. executives expect revised media buying will help it maintain its profit margins, which more than doubled its net income in the second quarter. Executives of the Oklahoma City-based drive-in operator who spoke with analysts Monday also indicated they are developing a loyalty program to help drive traffic for the brand. On Monday Sonic reported an increase in net income to $3.6 million, or six cents per share, in the quarter ended Feb. 28, compared with $1.7 million in the ...
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Contact: Desiree Torres Desiree.Torres@penton.com