Barbecue chain looks to boost sales by sponsoring 10 teams
Sonny’s Real Pit Bar-B-Q said it recently cut a one-year deal with Minor League Baseball to sponsor 10 teams in a move designed to boost sales in key company markets in six Southern states. The friendly atmosphere and reasonable price of attending a minor league games made for a good sponsorship match between Sonny’s and Minor League Baseball, said Monique Yeager, director of public relations for the casual-dining barbecue chain. “The demographic is a perfect match for ...
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Contact: Desiree Torres Desiree.Torres@penton.com