The number of people liking and sharing Facebook posts from restaurants saw explosive growth in the third quarter — a result of brands focusing on engagement rather than gaining fans, a new study found. According to Raleigh, N.C.-based Expion, a social-media software and consulting firm, the total number of Facebook likes, comments and shares for the restaurant chains with the 100 highest like counts more than doubled from Expion’s second-quarter study to the third quarter. ...
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Contact: Desiree Torres Desiree.Torres@penton.com