The number of people liking and sharing Facebook posts from restaurants saw explosive growth in the third quarter — a result of brands focusing on engagement rather than gaining fans, a new study found. According to Raleigh, N.C.-based Expion, a social-media software and consulting firm, the total number of Facebook likes, comments and shares for the restaurant chains with the 100 highest like counts more than doubled from Expion’s second-quarter study to the third quarter. ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.