VIDEOS Taco Bell's "Operation: Alaska" commercial Taco Bell's "Discovering Bethel, Alaska" short film RELATED • Chef Lorena Garcia discusses Cantina Bell menu • Taco Bell CEO reveals coming menu moves • More restaurant industry marketing news What was reported as a hoax in a small town in Alaska has become a public relations opportunity for Taco Bell. Earlier this year, someone started spreading rumors in Bethel, Alaska — population 6,000 — ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres 

Already registered? here.