After making significant changes to its menu this year, Taco Bell is now looking to update its restaurant design. Three new Taco Bell prototypes of varying sizes are being tested as part of a holistic effort to make the 50-year-old brand more relevant, said Don Roberts, Taco Bell’s director of concept development. RELATED • Taco Bell looks to expand Cantina Bell menu • Taco Bell introduces Crunchwrap for breakfast • More quick-service restaurant ...
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Contact: Desiree Torres Desiree.Torres@penton.com