The restaurant industry’s most effective advertisers broke out from the pack in 2011 with creative commercials that helped casual-dining, quick-service and pizza chains grab viewers’ attention, according to a year-end study by marketing research firm Ace Metrix. The top 10 casual-dining, quick-service and pizza TV spots all earned Ace Scores higher than the restaurant industry’s yearlong average of 571 out of a possible 950, according to Jack McKee, the Los Angeles-based ...
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Contact: Desiree Torres Desiree.Torres@penton.com