Wendy’s latest sandwich promotion, Son of Baconator, reveals a subtle change in marketing strategy aimed at incurring incremental traffic, and that likely would not repeat the negative mix shift seen in its last such promotion, the “W” cheeseburger. VIDEO Wendy's Baconator commercial RELATED • Wendy's buys 30 franchised restaurants in Texas • Wendy's debuts Signature Sides • More restaurant industry marketing ...
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Contact: Desiree Torres Desiree.Torres@penton.com